AI-powered outbound outreach is rapidly becoming one of the highest-ROI use cases in B2B sales.
This case study shows how aixeos helped a B2B company replace manual SDR work with an automated, fully personalized AI outreach engine — cutting outreach costs by 90%, increasing relevance, and accelerating pipeline creation.
The Challenge: Low Response Rates, High CAC, Too Much Manual Work
B2B sales teams today face a series of compounding problems:
- Rising customer acquisition costs (CAC)
- Low response and conversion rates
- Heavy manual workload for SDR teams
- Outreach that lacks personalization and relevance
- Little time or data to tailor messages to each prospect
The result:
🔻 Weak pipeline growth
🔻 Inefficient SDR capacity
🔻 Expensive outbound operations
The company in this case reached the limits of what manual SDRs and generic sequences could deliver — and needed a scalable, cost-effective way to increase relevance and results.
Solution: AI-Powered Personalized Outreach at Scale
aixeos deployed an AI-driven outreach workflow that researches prospects and generates fully personalized outreach emails automatically — at scale.
Every single email included:
- A custom subject line
- A personalized message
- References to the company’s context
- Buyer-specific details
- Real, recent relevance triggers
This made each outreach message feel as if it had been written manually — but at a fraction of the time and cost.
Key personalization triggers included:
- New job roles
- Company milestones
- Funding rounds
- Product launches
- Recent news coverage
These signals shaped the outreach angle and significantly improved open and conversion rates.
How It Works: The AI Outreach Stack
1. ICP & Lead Sourcing
- Ideal customer profile defined
- Accounts enriched via LinkedIn Sales Navigator
- Decision-makers identified automatically
2. Automated Data Collection (Clay)
AI agents crawled:
- Company websites
- Buyer LinkedIn profiles
- Recent news
This built a complete, accurate profile for each prospect — something a human SDR would need hours to research.
3. Email Verification
Multiple verification tools ensured:
- Valid email addresses
- High deliverability
- Fewer bounces
4. Personalized Content Generation
The AI created 100% personalized outreach emails, based on the collected context and outbound best-practice templates.
5. Automated Send-Out & Follow-Ups
The system sent emails and automated follow-ups during optimal times, increasing reply rates.
Results: 10-Day Time to Value & 90% Lower Outreach Cost
10 Days to Go Live
The entire workflow — from setup to first outbound — went live in just 10 days.
“From zero to fully automated outreach in under 2 weeks.”
90% Lower Outreach Cost
Automation reduced SDR outreach costs to one-tenth of the original cost.
“We cut outreach cost by 90% — while improving quality.”
Business Impact
- Massively reduced CAC
- Higher open and conversion rates through personalized relevance
- No additional SDR headcount required
- Consistent, scalable outbound engine
- More predictable pipeline growth
This use case demonstrates how AI and intelligent data enrichment can replace large parts of manual SDR work—while increasing quality at scale.
Why This AI Outreach Model Works So Well
This AI-powered approach succeeds because it solves the core problems of modern outbound:
- SDRs don’t have hours to research each prospect
- Buyers ignore generic templates
- Context drives relevance
- AI can synthesize huge amounts of information instantly
- Personalization increases conversion — dramatically
The result:
✔ More relevance
✔ More replies
✔ More meetings
✔ Lower cost
FAQ:
How can AI outreach support private equity value creation?
AI outreach directly supports PE value creation by improving both efficiency and growth levers:
- Efficiency: 70–90% cost reduction for SDR tasks
- Growth: Higher conversion rates, more qualified leads, faster pipeline
- Scalability: Outreach can be multiplied instantly without adding headcount
- Speed: Implementation and first impact within days (not months)
- Exit narrative: AI-enabled commercial processes support higher valuation multiples
For PE funds, AI-powered outreach is one of the fastest, lowest-risk value creation initiatives — delivering measurable impact within a single holding period.
